Oser être soi-même, Oser déranger
Je suis une femme de tête et d'engagements aux multiples facettes. J'ai créé ce blog pour rendre hommage aux femmes piliers de ma famille, qui ont le courage d'aller au bout de leur idéal, de se réaliser elles-mêmes : les Poto-Mitans.
Les articles publiés sont en français et en anglais.
I am a determined woman, engaged and with very diverse competencies. I created this blogs to give an hommage to my female ancestors who dared to believe in themselves : the Poto-Mitan (this criollo word means pillar). I strongly believe in this leadership and I'm involved in non -profit organization that aimed to support women in success.
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Marketing 2.0: User generated content trends – articles by Emmanuel Obadia
Emmanuel Obadia’s blog – Marketing 2.0 – is a precious ressource of synthesis on web trends. I’ve been interested in three articles related to the user generated content value through web 2.0 applications.
The first article “Le contenu généré par les utilisateurs intéresse toutes les générations” is based on studies made by the Harrison Group and Deloitte. A key fact, 30% of web content read is user generated content.
The second article is about advertissement revenues based on user generated content webistes.
The third one is about the widgetization of internet browsing.
In few words, and if you read fluently french, have a look at Emmanuel Obadia analysis. They clear and well documented.
From my point of view, if the useer generated content is the trend, the specialization by verticalization is a fact to access the advertissement based business model. Audience is not the key, qualified audience remaining more than 15 minutes on a webiste has a value. May I say that is the end of personal blog for user generated content on sharing-knowledge platforms … I’ll tell you more in few days.
