Storytelling about Your Brand Online & Offline is available on Amazon ! : the short hidden story of my contributions to Bernadette’s Martin book on personal branding

Why do I want to highlight this hidden story about the book “Storytelling about Your Brand Online & Offline”? I just want to underline the importance to have an active network to reach opportunities AND to share the wisdom one to another. During my latest conference on how to use professional network to boost one’s carreer for eMBA Paris-Dauphine, I was astonished to see how much people in social or business networking are facing the same problem : what am I supposed to say? I don’t know what to say !!!

A few months ago, I received a phone call from Bernadette Martin, brand strategist and Founder of Visibility Branding LLC.

I met Bernadette a few years ago while she was developing William Arruda’s personal branding philiosphy and tool – Reach 360° in France. We then kept in touch through European Professional Women’s Network (EPWN). On her side, she continues developing her business around career coaching, and from my side, I designed my own presence strategy online and offline to develop my own visiblity in order to access the best positions in my company and made my societal engagements to be known : start-up funding (RISKANGEL), women empowerment (European PWN), contemporary artists promotion (Arts & Talents).

Five years later, we’re back together around a questionnaire to deepen our knowledge and wisdom on storytelling, the basics of an efficient personal branding.

At this time, I was leading  HR/Talent Management department of Innovation & Marketing division of a major telecom french operator. A time to point out the keys of the success of my disruptive methods in a very conservative world. It consists in translating what I use to do for my hobbies : financing start-ups, promoting women into my talent management tools.

In this book, you will find some answers to theses questions :

  • What is the difference between a BIO and a RESUME?
  • How do I develop storied content to write my BIO?
  • What are the essential elements in the Career Personal Brand Tool Kit?
  • What can a BRANDED BIO do for my career?
  • Where can I get the most impact with my BRANDED BIO online and offline?
  • « As an HR Talent Management Director I ask all executives who want to see me for career advice or a promotion to write a mini-BIO of themselves (200 words max) and a CV (2 pages max). A goodstoryteller is often a great leader. He/she knows where his/her strengths are, how to communicate on them and how to then engage people to follow him/her. »

    Sandrine Joseph, Talent Management – from Storytelling about your brand online and online by Bernadette Martin (2010).

    When I received the information of the book launch on Amazon on line library, I was very proud to be quoted that much in that a book on storytelling : that make sense for me and I am very comfortable with as a active actor of its promotion.

    Here is a short excerpt of the book.

    Want to read more? Don’t hesitate anymore, buy the book

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    About Poto Mitan

    Sandrine Joseph is a digital communications, social medias strategist and practionner. She is also a Diversity advocate. She is the editor of PotoMitan blog that promotes women in corporations.

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