Posts Tagged ‘“personal branding”’

Why do I want to highlight this hidden story about the book “Storytelling about Your Brand Online & Offline”? I just want to underline the importance to have an active network to reach opportunities AND to share the wisdom one to another. During my latest conference on how to use professional network to boost one’s carreer for eMBA Paris-Dauphine, I was astonished to see how much people in social or business networking are facing the same problem : what am I supposed to say? I don’t know what to say !!!

A few months ago, I received a phone call from Bernadette Martin, brand strategist and Founder of Visibility Branding LLC.

I met Bernadette a few years ago while she was developing William Arruda’s personal branding philiosphy and tool – Reach 360° in France. We then kept in touch through European Professional Women’s Network (EPWN). On her side, she continues developing her business around career coaching, and from my side, I designed my own presence strategy online and offline to develop my own visiblity in order to access the best positions in my company and made my societal engagements to be known : start-up funding (RISKANGEL), women empowerment (European PWN), contemporary artists promotion (Arts & Talents).

Five years later, we’re back together around a questionnaire to deepen our knowledge and wisdom on storytelling, the basics of an efficient personal branding.

At this time, I was leading  HR/Talent Management department of Innovation & Marketing division of a major telecom french operator. A time to point out the keys of the success of my disruptive methods in a very conservative world. It consists in translating what I use to do for my hobbies : financing start-ups, promoting women into my talent management tools.

In this book, you will find some answers to theses questions :

  • What is the difference between a BIO and a RESUME?
  • How do I develop storied content to write my BIO?
  • What are the essential elements in the Career Personal Brand Tool Kit?
  • What can a BRANDED BIO do for my career?
  • Where can I get the most impact with my BRANDED BIO online and offline?
  • “As an HR Talent Management Director I ask all executives who want to see me for career advice or a promotion to write a mini-BIO of themselves (200 words max) and a CV (2 pages max). A goodstoryteller is often a great leader. He/she knows where his/her strengths are, how to communicate on them and how to then engage people to follow him/her.”

    Sandrine Joseph, Talent Management – from Storytelling about your brand online and online by Bernadette Martin (2010).

    When I received the information of the book launch on Amazon on line library, I was very proud to be quoted that much in that a book on storytelling : that make sense for me and I am very comfortable with as a active actor of its promotion.

    Here is a short excerpt of the book.

    Want to read more? Don’t hesitate anymore, buy the book

    Fadhila Brahimi femme entrepreneur, coach certifiée, auteur du Blog du Personal Branding (De Manager à Manager-Star”: Identité, Image, Marque, Réputation, Médias sociaux, Communauté) m’a demandé de partager mon expérience de stratégie de présence (identité numérique et marque personnelle) au cours d’une interview résumée dans l’article suivant :

    strategie-de-presence-de-sandrine-joseph-par-fadhila-brahimi

    Pour lire la suite l’article, cliquez ici !

    Courrier des cadres.com

    Courrier des cadres.com

    En décembre 2009, Courrier des Cadres publie un dossier “Boostez vos réseaux” et propose un dossier en complément sur internet “Comment les réseauteurs utilisent a Toile“. En tant que réseauteuse professionnelle, j’ai été interrogée  sur l’utilisation des réseaux sociaux au travers de 4 questions.

    1- Sur quels réseaux sociaux êtes-vous inscrits ? Pourquoi ceux-là ? A quoi cela vous sert-il (vous a-t-il servi / pensez-vous que ça vous servira) ?
    2- Comment faites-vous pour le(s) faire vivre (création et animation d’un hub, rencontres dans la vraie vie…)
    3- Vous souvenez-vous d’une anecdote liée à votre usage des réseaux sociaux (une rencontre inattendue, un recrutement express, un truc plus perso…)
    4- Avantages vs inconvénients (en gros le jeu en vaut-il la chandelle ?) des réseaux sociaux.

    Cliquez ici pour voir mes réponses